Esports Foundry (2023-2025)

Digital Content Specialist

• Ideated B2B content including graphics, articles, and videos generating an increase of 960% in post impressions and 354% in followers on LinkedIn.
• Launched company blog to expand organic content and support website traffic and SEO growth.
• Designed commercial streetwear lines aligned with target demographic trends.
• Presented quarterly KPIs through data analysis and visualization.

EsportsGear (2022-2023)

Social Media Coordinator

• Developed and applied a content strategy that increased post impressions by 58% on X and 112% on Instagram.
• Built and maintained accessible client profile and media databases to streamline community engagement and user-generated content.
• Wrote and scheduled 3+ posts a week with a unique brand voice across platforms.
• Coordinated creative asset requests and project timelines for a small design team, ensuring deliverables were staying on schedule.

Event Experience

CECC Texas 2024, CECC Texas 2025

• Coordinated on-site social media coverage for collegiate esports tournaments averaging 115M+ total impressions and 4,000+ live attendees each year.
• Brainstormed and executed promotional content meeting sponsorship requirements.

Scholastic Esports Awards 2025

• Developed a long-term strategy and original graphics for the inaugural Scholastic Esports Awards, resulting in 450K+ impressions and 1,600 mentions on X.